2026 REGGIE Brand Catalyst Awards

Since 1983, the REGGIE Awards have stood as the industry’s benchmark for brand activation excellence. But as the role of brand has expanded, so too must the way we honor it.

That’s why, beginning in 2026, the REGGIES will become the REGGIE Brand Catalyst Awards – recognizing the full spectrum of work that doesn’t just activate, but truly catalyzes growth across Brand Belief, Brand Equity, Brand Activation, and Brand Measurement.

From the boldest brand innovations to the smartest use of data, from campaigns that reimagine identity to those that prove the power of creativity to drive measurable business impact, these awards will shine a light on the work that elevates marketing from momentary to meaningful.

We invite you to enter the 2026 REGGIE Brand Catalyst Awards and showcase how your brand is not only connecting with audiences but creating enduring value. This is your moment to prove what marketing makes possible.

OPEN FOR ENTRIES OCTOBER 21, 2025

ANA Driving Growth for Brand Activation Marketers

The Association of National Advertisers (ANA) is the definitive voice of the marketing industry. Since 1910, we have set and advanced the agenda for marketing transformation, connecting over 1,600 member companies to an influential global network, insights, and resources that drive growth. Our members represent 20,000 brands and $400 billion in annual marketing investment. Through industry-leading research, the CMO Growth Council, and our proprietary Growth Agenda and Practices, the ANA empowers marketers to shape the future of marketing and create lasting impact for their organizations and the industry.