Winner Status: Silver

Client/Brand: Frito-Lay/Cheetos
Agency: Dieste, Inc. 

Headline:
Embedding the brand deeper into Hispanic culture resulted in a year-over-year Q4 increase of +3pts, surpassing the +1pt goal and outpacing GenPop growth by 4X.

Campaign Summary:
To recognize Latinos who are rewriting the rules, Cheetos partnered Chester Cheetah with today’s hottest Latin music artist, Bad Bunny. The power duo took over the American Music Awards to announce an expansion of the Latin Awards Category and celebrate the undeniable mark that Latinos are leaving on mainstream music.

You can read more about this case and full case summaries of additional ANA REGGIE winning campaigns here, or visit the ANA Marketing Knowledge Center to review award winning case studies from all ANA Award Programs.

Client Credits:
Jessica Spaulding
Marissa Solis
Jessica Spaulding
Melody Macaluso
Lauren Creed
Christopher Yemma
James Clarke
Brodie Dunn
Andrew Stern
 
 

Agency Credits: 
Loana Ruiz
Ciro Sarmiento
Abe Garcia
Dario Campos
Rodrigo Fernandez
Daniel Vicente
Roberto Hernandez
John Costello
Mandy  Collins
Marialejandra Urbina
Erin Clark

Additional Contributors:
VaynerMedia
OMD
Ketchum