Deja Tu Huella – Leave Your Mark
Multicultural or Lifestyle Segment Marketing
Winner Status: Silver
Agency: Dieste, Inc.
Embedding the brand deeper into Hispanic culture resulted in a year-over-year Q4 increase of +3pts, surpassing the +1pt goal and outpacing GenPop growth by 4X.
To recognize Latinos who are rewriting the rules, Cheetos partnered Chester Cheetah with today’s hottest Latin music artist, Bad Bunny. The power duo took over the American Music Awards to announce an expansion of the Latin Awards Category and celebrate the undeniable mark that Latinos are leaving on mainstream music.
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