Deja Tu Huella – Leave Your Mark
Category
Multicultural or Lifestyle Segment Marketing
Description
Winner Status: Silver
Client/Brand: Frito-Lay/Cheetos
Agency: Dieste, Inc.
Headline:
Embedding the brand deeper into Hispanic culture resulted in a year-over-year Q4 increase of +3pts, surpassing the +1pt goal and outpacing GenPop growth by 4X.
Campaign Summary:
To recognize Latinos who are rewriting the rules, Cheetos partnered Chester Cheetah with today’s hottest Latin music artist, Bad Bunny. The power duo took over the American Music Awards to announce an expansion of the Latin Awards Category and celebrate the undeniable mark that Latinos are leaving on mainstream music.
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Client Credits:
Jessica Spaulding
Marissa Solis
Jessica Spaulding
Melody Macaluso
Lauren Creed
Christopher Yemma
James Clarke
Brodie Dunn
Andrew Stern
Agency Credits:
Loana Ruiz
Ciro Sarmiento
Abe Garcia
Dario Campos
Rodrigo Fernandez
Daniel Vicente
Roberto Hernandez
John Costello
Mandy Collins
Marialejandra Urbina
Erin Clark
Additional Contributors:
VaynerMedia
OMD
Ketchum
Winner Status
- Silver