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MASTERS OF MARKETING BRAND AWARDS JUDGING
Industry leaders have the opportunity to become a Masters of Marketing Brand Awards judge. Judges give their expert feedback on the most innovative, impactful, and disruptive marketing campaigns of the year.
Over 300 judges of executive-level industry experts score each entry based on the following criteria:
- Overall Originality of Concept: Did the insight inspire an innovative idea that supported the strategy? How original is this concept compared to others you've seen? Was the concept based on a true human insight?
- Strategy in Line with Insights: Did they turn the insights into a tangible strategy that addressed the stated objective(s)?
- Integration/Execution of Campaign or Idea (specific to category): Was the campaign fully integrated? Did their tactics really interact and engage with the target audience consumers? Why does the campaign deserve to win in this category?
- Results in Achieving Business Objectives: Did their results satisfy their objectives? Did they increase their volume, share and/or profit? Did they increase other brand health objectives or goals? (i.e. awareness, engagement, loyalty, etc.)
- Building the Brand: Did the campaign build the brand? Did the idea build the brand equity and reinforce the essence of the brand?
Entries are reviewed in a main round of judging that determines the gold, silver, and bronze level winners in each category. The Grand Jury will then review the top-scoring gold level winners for consideration of the program's top honor - Best in Show. All winners will then be recognized by the industry during the Masters of Marketing Brand Awards Gala.