REGGIE Awards Judging

Industry leaders have the opportunity to become a REGGIE judge. Judges will give their expert feedback onthe most innovative, impactful and disruptive marketing campaigns of the year. 

Over 300 judges of executive-level industry experts score each entry based on the following criteria:

1. Is the strategy in line with the insights and goals?
2. What is the level of concept originality?
3. How well were the materials integrated and activation executed? (Specific to the category)
4. How strong were the results, and did they achieve business objectives? (Volume/Share/Profit)
5. How well did the activation build the brand and align with the overall brand strategy?

REGGIE Award judges are chosen based on their experience and expertise level. Entries are sent through two rounds of judging, as well as the Super REGGIE round for Gold winners in order to achieve the most accurate scores. All winners will then be recognized by the industry during the REGGIE Awards Gala.

Here is what prior judges have to say:

“The REGGIE Awards are the gold standard for new, fresh, and strategic marketing campaigns! It is inspirational to see this work up close as a juror and bring this renewed strategic approach back to my own team.”

“Judging the REGGIE Awards was a wonderful experience. It was both educational and inspiring. Having access to the case studies enhanced the experience because it provided background and rationale for the solution and creative. The platform for the judging was clear and seamless, making the judging more manageable.”

“An opportunity to peak into the curious minds of best breed of agency folks and understand how marketing challenges are approached from different unique perspectives.”

Would you like to have an influence on selecting the best marketing campaigns of the year? Sign up for the 2025 REGGIE Awards Jury here and a member of the team will be in contact with next steps!
 

We are thankful for last year’s two rounds of REGGIE award judges. Without your diligence and expertise, we would not be able to make this happen. 

Super REGGIE Jury
The Super REGGIE jury evaluates the top scoring Gold level REGGIE award winners and chooses the Super REGGIE winner — the best brand activation marketing of the year. 

Last year, we handpicked this distinguished panel of brand marketers and agency leaders to serve on the Super REGGIE jury. We truly appreciate the time and support they dedicated to the program.

• Mimi Dixon,Sr. Director, Brand Activation & Content - Crayola
• Ryan Djabbarah, Managing Director, Global Head of Sponsorships, Entertainment & Experiential - Citi
• Tabata Gomez, Chief Marketing Officer - McCormick & Company, Inc.
• Fernando Herrera, CPG Marketing Executive
• Christy Hoskins, VP, Chief Marketing Officer - La-Z-Boy
• Marissa Jarratt, EVP, Chief Marketing & Sustainability Officer - 7-Eleven
• John Kiker, President - Medium Giant
• Lena Lewis, Head of Consumer Connections Hub - White Claw
• Marianne Malina, President, North America - 72&Sunny
• Tina Manikas, President -Tracy-Locke
• Jeff McCrory, Chief Strategy Officer - Mischief @ No Fixed Address
• Rob Rivenburgh, Global CEO - The Mars Agency
• Alanna Strauss, EVP, Entertainment & Culture Lab - The Martin Agency