2027 PROGRAM SUMMARY

The Masters of Marketing Brand Awards recognize the organizations, leaders, and work that build enduring brands and create lasting enterprise value. Honorees demonstrate the power of brand as a business asset — combining leadership, customer insight, creativity, innovation, and experience to drive meaningful growth.

Entry Deadlines
  • Call for Entries: October 20, 2026
  • Early Bird Deadline: December 11, 2026
  • Standard Deadline: January 29, 2027
  • Final Deadline: February 26, 2027
Entry Fees (ANA Member Rate/Nonmember Rate)
  • Application Fees
    • Early Bird Deadline: $645/$845
    • Standard Deadline: $845/$1,045
    • Final Deadline: $1,045/$1,245

  • Additional Entry Fees (The following fees do not change based on your entry date.)
    • Entry Audit: $300 if purchased at the same time as you submit your entry
    • Brand GEM Award: $350
Work Eligibility

Marketing efforts that ran in one market anywhere in the world between August 1, 2025 – February 19, 2027, and achieved positive results within that window. You may enter campaigns that started before and/or continue beyond that window as long as your case submission is focused on the marketplace environment and campaign achievements realized within the eligibility timeframe. 

All entries must be submitted in English, but creative containing all languages are welcome. Please be sure to include English translations for creative materials written or spoken in other languages.

You may enter as many campaigns in as many categories as you wish. Teams often enter the same piece of work into multiple categories. Review the category descriptions closely - you may need to slightly modify your case story for each category you enter to ensure it's a match for what a category is looking for.

Judging Rubric

Every example of marketing mastery has a story behind it. This is your opportunity to share yours--the challenge you set out to solve, the thinking that shaped your approach, how the idea came to life, and the impact it delivered. Judges will consider your Mastery Story in its entirety and score your submission across the following areas:

Challenge & Objectives (15%): Was the marketing or business challenge clearly defined, and were the objectives meaningful, appropriate, and measurable?

Insights & Strategy (25%): Was the strategy grounded in a strong understanding of the audience, customer, brand, market, or business challenge? Did the insight meaningfully shape the approach?

Idea & Execution (25%): Was the idea distinctive and compelling, and was it brought to life effectively and appropriately for the category, audience, and channels selected?

Results & Impact (35%): Did the work achieve its stated objectives and demonstrate meaningful marketing, brand and/or business impact?

(Note: Select specialty categories will have unique scoring rubrics relative to the category focus)

Why enter the ANA Masters of Marketing Brand Awards?
  • Receive the recognition you deserve
    Show off your expertise and industry leadership to executives and brands with an award uniquely designed to celebrate the work of brand marketing.
  • Raise the profile of your brand marketing
    ANA members are among the most powerful and influential marketers in the world. Enhance your reputation and raise your profile in front of these decision-makers at more than 1,000 client-side marketer member companies. Winning case studies will be shared with our network through ANA resources, and select winners will also be invited to share their insights and expertise at exclusive ANA events and be featured on ANA channels throughout the year.
Who judges the ANA Masters of Marketing Brand Awards?

Industry leaders have the opportunity to sit on the Masters of Marketing Brand Awards jury. Judges give their expert feedback on the most innovative, impactful, and meaningful brand building work of the year, determining the winners in each category.

Interested in judging the ANA Masters of Marketing Brand Awards? Click here to learn more, or email the Brand Awards team at brandawards@ana.net for more information.