Winner Status: Silver

Client/Brand: Wells Enterprises - Blue Bunny
Agency: FCB Chicago and FCBX 

Headline:
The summer of 2020 was the most boring on record, but thankfully Blue Bunny brought the fun and gave people a SUMMER OF FUNLIGHTENMENT they would never forget.

Campaign Summary:
As the ambassadors of Funlightenment, it is Blue Bunny’s mission to battle boredom and help people have more fun. If there was ever a time we needed some fun, it was the summer of 2020. Introducing the Summer of Funlightenment campaign, an epic series of brand events and promotions.

You can read more about this case and full case summaries of additional ANA REGGIE winning campaigns here, or visit the ANA Marketing Knowledge Center to review award winning case studies from all ANA Award Programs.

Client Credits:
Jamee Pearlstein
Joe Brooks
Jamee Pearlstein
Denecah Nickerson
Austin Burke
Lesley Bartholomew
Camille Lehman
 
 
 
 

Agency Credits: 
Kristin Oberg
Kim DeNapoli
Annie Kiperman
Tor Lemhag
Katherine Fleiss
Jonathan Keating
Jeff Polaschek
Alexander Johnson
Adalie Reuter
Anna Gruber
Bianka Kristen

Additional Contributors:
ICF Next
GSD&M
Click Rain
Evolve
MRi