The Gold Mailbox Award

Presented by

Amid today’s complexity, one medium has seamlessly connected with consumers for centuries—mail.

Direct mail continues to offer marketers a rare balance between high-tech strategies and personal, high-touch engagement.

USPS will present the Gold Mailbox Award to one campaign that harnessed the power of direct mail to make a lasting impact. This prestigious award will recognize a campaign that not only meet the high standards of a REGGIE Brand Catalyst award but also optimized the use of direct mail in an innovative and compelling way.

Whether as a centerpiece or part of an integrated approach, one exceptional campaign will be awarded the Gold Mailbox.

Congratulations to the 2026 Gold Mail Box Award Winner

Gold Mailbox Award Submission Details

• Work that ran in 2025 in any market around the globe is eligible.
• The submitted campaign/effort must prominently feature direct mail, either as the main channel or in a key supporting role, with the case study focusing on the impact of the direct mail component.
• All ANA members as well as non-members are eligible to enter - including but not limited to client-side marketers, any type of marketing, advertising, and promotion agencies, retailers, media companies, and service providers, etc.
• Entrants are welcome to submit more than one campaign/effort for consideration.

Fee

There is no fee to enter work into the Gold Mailbox Award — it is a complimentary submission.