Mobil 1 NBA 2K21 Holiday Promotion
Category
Sports or eSports Marketing
Description
Winner Status: Bronze
Client/Brand: ExxonMobil
Agency: Integer Group Dallas and GMR Marketing
Headline:
In the ultimate Q4 comeback, Mobil 1 outpaced automotive category recovery by 400 points with an all-star NBA 2K21 promotion at Walmart.
Campaign Summary:
With car travel stalling out during a pandemic, Mobil 1 pulled in an all-star partner, NBA 2K21, to bring a new audience to the automotive category for holiday 2020. By offering gamers a MyPLAYER defensive boost with purchase, Mobil 1 revived the auto category in a +300% ROI Q4 comeback.
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Client Credits:
Ryan Allen
Ryan Allen
Agency Credits:
Jani Fraga
Patrick Crokin
Allison Durak
Robert Stahl
Jani Fraga
Lauren Knudson
Diana Cooper
Susan Allen
Bianca Beltran
Heidi Allen
Andi Conner
Additional Contributors:
GMR Marketing
GMR Marketing
Winner Status
- Bronze