Winner Status: Bronze

Client/Brand: ExxonMobil
Agency: Integer Group Dallas and GMR Marketing 

Headline:
In the ultimate Q4 comeback, Mobil 1 outpaced automotive category recovery by 400 points with an all-star NBA 2K21 promotion at Walmart.

Campaign Summary:
With car travel stalling out during a pandemic, Mobil 1 pulled in an all-star partner, NBA 2K21, to bring a new audience to the automotive category for holiday 2020. By offering gamers a MyPLAYER defensive boost with purchase, Mobil 1 revived the auto category in a +300% ROI Q4 comeback.

You can read more about this case and full case summaries of additional ANA REGGIE winning campaigns here, or visit the ANA Marketing Knowledge Center to review award winning case studies from all ANA Award Programs.

Client Credits:
Ryan Allen
Ryan Allen

 
 
 
 
 
 
 
 

Agency Credits: 
Jani Fraga
Patrick Crokin
Allison Durak
Robert Stahl
Jani Fraga
Lauren Knudson
Diana Cooper
Susan Allen
Bianca Beltran
Heidi Allen
Andi Conner

Additional Contributors:
GMR Marketing
GMR Marketing