Winner Status: Silver

Client/Brand: Frito-Lay North America
Agency: The Marketing Arm 

Headline:
Cheetos® earned a seat at America’s socially distanced holiday table and, through the power of food, gave back to communities impacted by the pandemic.

Campaign Summary:
Bon Appé-Cheetos®, the first holiday cookbook in which every dish and drink was made with Cheetos®, earned a seat at America’s socially distanced table and gave back to pandemic-impacted communities through the power of food. The cookbook sold out in 12 hours and raised $95K for World Central Kitchen!

You can read more about this case and full case summaries of additional ANA REGGIE winning campaigns here, or visit the ANA Marketing Knowledge Center to review award winning case studies from all ANA Award Programs.

Client Credits:
Melody Macaluso
Rachel Ferdinando
Marissa Solis
Jessica Spaulding
Melody Macaluso
Samantha  Marcus
Chris  Yemma
Lindsey  Smith
Jody  Denton
 
 

Agency Credits: 
Emily Harris
Leo Santos
Lori Thelen
Mackenzie  Squires
Corey  Hart
Jennifer  Boughton
Emily  Harris
Jennifer  Kanne
Catherine Darby
Jasper Dai
Caroline Brown

Additional Contributors:
OMD
Ketchum
Vayner
Big Box Little Box