2025 REGGIE Award Winners
The ANA is proud to announce the winners of the 42nd Annual REGGIE Awards! We congratulate all the client and agency teams that created the award-winning brand activation marketing that is raising the bar for our industry.
You may download a list of the winners here: 2025 REGGIE Award Winners List
Super REGGIE
The First Edible Mascot
Kellanova, Pop-Tarts and Weber Shandwick
| Category | Gold | Silver | Bronze |
|---|---|---|---|
Artificial Intelligence – Creative Use Of AI |
Magnum Pleasure Express: Beyond Worlds |
Cerveza Victoria "El Legado Vive" |
GuacAImole Client: Avocados From Mexico Agency: 270B |
| Business-to-Business Marketing |
POWER TO MOVE YOUR BUSINESS |
“Not Just the Facts” 360 campaign |
The Power of Q |
Content Marketing |
The Ram Summer of Twists |
Toyota GRIP Campaign Client: Toyota Motors North America Inc. Agency: Intertrend Communications |
A Savings Bucket to Honor You Client: Ally Financial Agency: Relevant+, Inc. |
| Creativity & Innovation | Cosmetic Criminals |
Airheads Underwater Vending Machine Client: Perfetti Van Melle – Airheads Agency: Highdive |
OREO Menu at Kroger |
Data-Driven and Personalized Marketing |
Kleenex: Data-Driven Personalization for Cold & Flu and Allergy Seasons |
Toyota Connect |
Member Wellness Journey Client: Anthem Agency: The Well |
Digital, Social or Mobile Marketing |
Selfie Control Client: Jackson Hole Travel & Tourism Board Agency: Colle McVoy |
Nature Made® Pickleball Activation |
State Farm Gamerhood: Neo City Client: State Farm Insurance Agency: Infinity Marketing Team |
Disruptor Brand Marketing |
Better when it's BONKERS |
Paris Jackson 2024 Grammys Stunt |
"Big. Dwayne. Energy." Client: ZOA Energy Agency: Haygarth U.S. |
Entertainment Marketing |
Raise Your Banners Client: HBO and Empire State Realty Trust Agency: Giant Spoon |
Airbnb Icons |
The Replacer |
Experiential Marketing (Live or Virtual Events or Installations) |
Raise Your Banners |
Airbnb Icons |
Ford’s Michigan Central OPEN |
Holiday or Seasonal Marketing |
Jameson St. Patrick’s Eve |
April Fools'! 7-Eleven Big Bite Hot Dog Sparkling Water Makes a Splash |
Mayotivations |
Immersive Marketing: Gaming, eSports, and Extended Reality |
Jake's Jingle Quest Client: State Farm Insurance Agency: Infinity Marketing Team |
White Claw Fest Client: Mark Anthony Brands Agency: Haygarth U.S. |
State Farm Gamerhood: Neo City Client: State Farm Insurance Agency: Infinity Marketing Team |
Influencer Marketing |
Surviving A Quiet Place: Day One |
Hickey Magic |
Made with Lenovo Yoga |
Lifestage Marketing |
Second First Kiss Client: eos Products Agency: Mischief @ No Fixed Address |
A Savings Bucket to Honor You |
Made with Lenovo Yoga |
Local, Regional or Market Specific Marketing |
Ford’s Michigan Central OPEN |
Real Is Back |
76 Renewable Diesel Diner |
Multicultural Marketing |
A Savings Bucket to Honor You |
House of Drag: House of the Dragon Season 2 Premiere Event |
Toyota GRIP Campaign |
National Consumer Brand Activation Marketing |
"Let's Run There" with Jeremy Renner |
The Ram Summer of Twists |
Big. Dwayne. Energy. |
New Product or Service Launch |
Airbnb Icons |
SHAQ-A-LICIOUS XL Gummies National Launch |
Norton Genie: Sorry, scammers. Genie’s here. |
Partnership Marketing |
The Ram Summer of Twists Client: Ram Trucks Agency: Doner |
Cadillac x SURGEON at the US Open: Electrify Your Sole Client: Cadillac Agency: Jack Morton |
State Farm Gamerhood: Neo City Client: State Farm Insurance Agency: Infinity Marketing Team |
Purpose, Cause, or Non-Profit Marketing |
Light Up the Lawn. Light Up a Life. |
CROWN LOVE |
The Lesbian Bar Project: FLINTA |
Relationship Marketing (CRM, Loyalty, Retention) |
AARP Rewards: Making Total Wellness Rewarding |
Toyota Connect |
State Farm Bobblehead YOU! Tour |
| Retail Media Networks | Your Style Made Simple Client: Unilever Agency: Arc Worldwide |
Kimberly-Clark Orchestrated Excellence: Driving Sales and Share with IntegratedRetail and Brand Campaigns Client: Kimberly-Clark Agency: Publicis and The Trade Desk |
Walgreens x Unilever Pick Me Ups Client: Unilever Agency: Arc Worldwide |
Shopper, Commerce, Retailer Specific or Omnichannel Marketing |
SHAQ-A-LICIOUS XL Gummies launch at Walmart |
Walgreens x Unilever Pick Me Ups Client: Unilever Agency: Arc Worldwide |
Your Style Made Simple Client: Unilever Agency: Arc Worldwide |
Small Budget Brand Activation Marketing (Overall Budget Less than $500,000) |
SpineScreen |
76 Renewable Diesel Diner |
L.L.Bean Anniversary Pop-up during NY Fashion Week Client: L.L.Bean Agency: Factory360 |
Special: Industry Spotlight – Food and Beverage |
Coke Studio Roller Ring |
SNICKERS® Rookie Mistake – Super Bowl |
Dollar General Read with RITZ Literacy Program |
Special: Industry Spotlight – Healthcare |
|
Quality Care Changes Lives Client: Piedmont Healthcare Agency: Ideas United |
Corewell Health Children's Brand Launch Client: Corewell Health Children's Agency: Baas Creative |
Special: Industry Spotlight – Pharmaceutical |
Your Milk Can Be More. Client: Zoetis Agency: Bader Rutter |
Tackling Viking's Disease with John Elway Client: Endo, Inc. Agency: EvolveMKD |
You Can't Miss This Client: Thermo Fisher Scientific Agency: Park & Battery |
Special: Industry Spotlight – Technology |
The Intel AI Experience |
Iron Mountain InSight® DXP Global Launch |
Out of Control Client: LifeLock Agency: ID8 |
Sports Marketing |
The First Edible Mascot Client: Kellanova, Pop-Tarts Agency: Weber Shandwick |
Purina Club |
Mayotivations Client: Hellmann’s (Unilever) Agency: VML |
Sustainability Marketing |
76 Renewable Diesel Diner |
Don't Rebuy. Just Refill Client: Kiehl's Since 1851 (L'Oréal) Agency: Marcel |
Michelin Sustainability Summit |
|
Summer Renewal – Tiffany Circle Match |
||
ANA SeeHer GEM Awards |
Women Who Master & The Human Component presented by Logitech |
Dollar General Read with RITZ Literacy Program |
Dove – Untold Beauty Year 3 Client: Unilever Agency: Arc Worldwide |