Winner Status: Bronze

Client/Brand: Jif Peanut Butter
Agency: MSL Group 

Headline:
Jif vs. Gif campaign topped 2B impressions while the JifxGiphy limited edition jars sold out in 3 hours - even Steve Wilhite, creator of OG Gif, joined in the fun.

Campaign Summary:
"If you've ever called a GIF a 'Jif', we forgive you."

Jif teamed up with Giphy to settle the great debate on the pronunciation of GIF, and the internet couldn't get enough - calling this "the greatest peanut butter campaign of all time."

You can read more about this case and full case summaries of additional ANA REGGIE winning campaigns here, or visit the ANA Marketing Knowledge Center to review award winning case studies from all ANA Award Programs.

Client Credits:
Megan Lavelle


 
 
 
 
 
 
 
 

Agency Credits: 
Laurie Shulman Derousseau


 
 
 
 
 
 
 
 

Additional Contributors:
Publicis (PSOne)