Winner Status: Silver

Client/Brand: Dell Technologies
Agency: MediaCom Creative Systems 

Headline:
Dell Technologies, created and trademarked the world’s first Podference: A podcast-based conference designed to share knowledge with small businesses, filling a void due to the cancelation of conferences in 2020.

Campaign Summary:
Conferences help provide small businesses with the expertise and knowledge they need. But, in 2020, with a nationwide quarantine, conferences were canceled coast to coast.

So, for Small Business Month, Dell created the world’s first Small Business Podference: A podcast-based conference designed to share advice and inspiration to small businesses.

You can read more about this case and full case summaries of additional ANA REGGIE winning campaigns here, or visit the ANA Marketing Knowledge Center to review award winning case studies from all ANA Award Programs.

Client Credits:
Meghan Whalen
Katie Sykes
Naoko Garcia
Kristy Armstrong
 
 
 
 
 
 
 

Agency Credits: 
Benjamin Vendramin
James Rudy
Marcelo Dzialoszynski
Alliot Belgrave
Andrew Medeiros
Frank Zoller
Lance Hayes
Christian  Campos
Jennifer Giambattista
Tim Stuchbury
 

Additional Contributors: