Winner Status: Gold

Client/Brand: The Hershey Company
Agency: TPN 

Headline:
Mashed a monster-sized $146K sales gap while achieving an astounding 121.4% sell-through and over 6 million impressions!

Campaign Summary:
We developed a targeted strategy that spoke to our shopper’s heritage and turned everyday variety bags into a fun, family-centric activity that honored the origins of Dia de los Muertos.

You can read more about this case and full case summaries of additional ANA REGGIE winning campaigns here, or visit the ANA Marketing Knowledge Center to review award winning case studies from all ANA Award Programs.

Client Credits:
Kristen Miranda
Nicole Capes
Kristen Miranda
Caroline Anders
Jeff Jackson
 
 
 
 
 
 

Agency Credits: 
Stephanie Meyer
Whitnee Skobla
Maddy Lee
Erica  Keating
Stacey  Previn
Traci  Harper
Steve  Young
 
 
 
 

Additional Contributors: