Winner Status: Silver

Client/Brand: RB/Mucinex
Agency: Legend and Barbarian 

Headline:
Mucinex launched its direct-to-consumer solution through innovative partnerships and unexpected social activations generating a 236% increase in sales at launch vs. the same week YA.

Campaign Summary:
Mucinex leverages social commerce to launch its direct-to-consumer solution providing cold & flu sufferers relief when they need it. To spread the word about the DTC initiative, the brand released a one-time capsule collection called Sickwear via a live-streamed fashion show with influencers on YouTube and the brand’s direct-to-consumer website.

You can read more about this case and full case summaries of additional ANA REGGIE winning campaigns here, or visit the ANA Marketing Knowledge Center to review award winning case studies from all ANA Award Programs.

Client Credits:
Cynthia Chen
Katelyn Ettenger
Claudine Patel
 
 
 
 
 
 
 
 

Agency Credits: 
Grace Leong
Kelly Engel
Amanda Pisano
Alexandra  Capotorto
Tyler  Stephenson
Michael  Surabian
 
 
 
 
 

Additional Contributors:
Barbarian
Barbarian
Mssng Peces