Winner Status: Gold

Client/Brand: McDonald's
Agency: The Narrative Group and Wieden+Kennedy New York 

Headline:
McDonald’s Travis Scott Meal was so popular, it led to ingredient shortages the first week, a viral TikTok trend, and sold-out merch.

Campaign Summary:
McDonald’s created a campaign inspired by celebrity fans’ signature orders. “The Travis Scott Meal” became an instant bestseller & internet phenomenon, doubling Quarter Pounder sales the first week & trending #1 on Twitter. It gave fans the opportunity to engage with McDonald’s in a way unlike ever-before.

You can read more about this case and full case summaries of additional ANA REGGIE winning campaigns here, or visit the ANA Marketing Knowledge Center to review award winning case studies from all ANA Award Programs.

Client Credits:
Trent Stafford


 
 
 
 
 
 
 
 

Agency Credits: 
Molly Tucker


 
 
 
 
 
 
 
 

Additional Contributors:
Wieden+Kennedy New York
Cara Lewis Group