Winner Status: Bronze

Client/Brand: TD Bank
Agency: Diamond Integrated Marketing 

Headline:
TD Thanks You campaign delivered brand awareness and preference that defended and grew TD Banks business in key regions and with key customer segments.

Campaign Summary:
To protect and grow its business, TD Bank created a content series leveraging brand purpose, not products. TD Thanks You videos showcased and supported the positive actions of customers and colleagues making a big impact during Covid. Each story brought our brand purpose to life by “helping move communities forward.”

You can read more about this case and full case summaries of additional ANA REGGIE winning campaigns here, or visit the ANA Marketing Knowledge Center to review award winning case studies from all ANA Award Programs.

Client Credits:
Katie Tondreault
Christine Cippolla
Jack Blanke
Ivy Brown
Christine Rumpf
Karyn DiMattia
Erica Wurster
Nellie Doyle
Shari Rosen
PJ Brovak
 

Agency Credits: 
Nipun Goomer
John Crowley
Katherine Davies
Alessio De Civita
Dave Stevenson
Darryl  Graham
Andrew Mowbray
Will Fornuff
Dave Stubbs
Roma Ahi
Taylor Childs

Additional Contributors:
Havas Media
Havas Media
Havas Media
Havas Media
Havas Media