Winner Status: Silver

Client/Brand: Intel
Agency: Arc Worldwide and Digitas 

Headline:
Globally, Gaming IPOS boosted PC sales for retailers around the world, reaffirming Intel’s role as the preferred gaming processor amongst gamers.

Campaign Summary:
Gaming IPOS (Intelligent Point of Sale) is a proprietary software that downloads directly onto retailers’ demo PCs.

It features a first-of-its-kind detection engine that reads the Intel processor and unique gaming specs inside and instantly transforms that dry data into the custom gaming experience our shoppers craved.

You can read more about this case and full case summaries of additional ANA REGGIE winning campaigns here, or visit the ANA Marketing Knowledge Center to review award winning case studies from all ANA Award Programs.

Client Credits:
Vana Ghazarian
Renee Novello
Ian Freitas
Vana Ghazarian
Rob Clark
Allison Krapf
 
 
 
 
 

Agency Credits: 
Colleen Raleigh
David Brot
Bill Reishtein
Colleen Raleigh
Liz Cellini
Roberto Blanco
Tom  Barker
Sacha Nechas
Melvin Melendez
Nneka Ude
Cheryl Magiera

Additional Contributors:
Digitas
Digtas
Digitas