Winner Status: Gold

Client/Brand: Procter & Gamble
Agency: Taylor Strategy 

Headline:
In a remote world, P&G brought back the #NFLDraftRedCarpet with a fully virtual experience, breaking every campaign goal and surpassing program results from years past.

Campaign Summary:
NFL prospects spend their lives imagining the day they walk the red carpet at the NFL Draft. Following the NFL’s decision to make the Draft virtual due to COVID-19, P&G and its brands stepped in to give prospects an innovative, virtual #NFLDraftRedCarpet they otherwise would have missed out on.

You can read more about this case and full case summaries of additional ANA REGGIE winning campaigns here, or visit the ANA Marketing Knowledge Center to review award winning case studies from all ANA Award Programs.

Client Credits:
Jeff McDowell
Janet Fletcher
Doug Horton
Victoria Schooler
 
 
 
 
 
 
 

Agency Credits: 
Berkley Cohn
John Liporace
Halley Barnes
Mike Macias
Brad Mancuso
Chris Shreve
Joshua Bull
Matt Adam
David Rodriguez
Yvette Signore
 

Additional Contributors:
Optimum Sports
OpenDorse
NFL Players Association