2025 REGGIE Award Winners

Preliminary Listing

The ANA is proud to announce the winners of the 42nd Annual REGGIE Awards!

This is a preliminary list of winners and the Gold, Silver, and Bronze achievements in each category, as well as the Super REGGIE Award, will be revealed at the 2025 ANA REGGIE Awards Gala on Thursday, May 8th @ 7:30 p.m. ET. The awards gala is a featured event at the 2025 ANA Brand Masters Conference presented by (registration to the conference includes a ticket to the REGGIE gala and individual Gala tickets are also available for purchase here).

Winners are listed alphabetically by submission name within each category.

AI: Creative Use of Artificial Intelligence

Cerveza Victoria "El Legado Vive"
Client: Constellation Brands
Agency: Upshot

GuacAImole
Client: Avocados From Mexico
Agency: 270B

Magnum Pleasure Express: Beyond Worlds
Client: Unilever
Agency: Jack Morton Worldwide with Golin Singapore

Business-to-Business Marketing

“Not Just the Facts” 360 campaign
Client: FactSet
Agency: VSA Partners with Thinking Machine

POWER TO MOVE YOUR BUSINESS
Client: Qualcomm
Agency: Transmission

The Power of Q
Client: National Association for Healthcare Quality
Agency: Internal Marketing and Creative Services

Content Marketing

A Savings Bucket to Honor You
Client: Ally Financial
Agency: Relevant+, Inc.

The Ram Summer of Twists
Client: Ram Trucks
Agency: Doner

Toyota GRIP Campaign
Client: Toyota Motors North America Inc.
Agency: Intertrend Communications

Creativity and Innovation

Airheads Underwater Vending Machine
Client: Perfetti Van Melle - Airheads
Agency: Highdive

Cosmetic Criminals
Client: e.l.f. Cosmetics
Agency: Movers+Shakers

OREO Menu at Kroger
Client: Mondelēz International Inc.
Agency: VML

Data-Driven and Personalized Marketing

Kleenex: Data-Driven Personalization for Cold & Flu and Allergy Seasons
Client: Kimberly-Clark
Agency: Publicis

Member Wellness Journey
Client: Anthem
Agency: The Well

Toyota Connect
Client: Toyota Canada
Agency: JAM CRM

Digital, Social, or Mobile Marketing

Nature Made® Pickleball Activation
Client: Nature Made®
Agency: Leo Burnett

Selfie Control
Client: Jackson Hole Travel & Tourism Board
Agency: Colle McVoy

State Farm Gamerhood: Neo City
Client: State Farm Insurance
Agency: Infinity Marketing Team

Disruptor Brand Marketing

Better when it's BONKERS
Client: Rhodes Pet Science
Agency: ZURU Edge with Pablo

"Big. Dwayne. Energy."
Client: ZOA Energy
Agency: Haygarth U.S.

Paris Jackson 2024 Grammys Stunt
Client: Cover FX
Agency: AS Beauty Group

Entertainment Marketing

Airbnb Icons
Client: Airbnb
Agency: Weber Shandwick with Verb

Raise Your Banners
Client: HBO with Empire State Realty Trust
Agency: Giant Spoon 

The Replacer
Client: Acitvision | Call of Duty
Agency: 72andSunny

Experiential Marketing (Live Events, Virtual or Installations)

Airbnb Icons
Client: Airbnb
Agency: Weber Shandwick with Verb

Ford’s Michigan Central OPEN
Client: Ford Motor Company
Agency: CIVIC

Raise Your Banners
Client: HBO with Empire State Realty Trust
Agency: Giant Spoon 

Holiday or Seasonal Marketing

April Fools'! 7-Eleven Big Bite Hot Dog Sparkling Water Makes a Splash
Client: 7-Eleven, Inc.
Agency: United Entertainment Group & Edelman

Jameson St. Patrick’s Eve
Client: Pernod Ricard
Agency: Publicis Collective

Mayotivations
Client: Hellmann's (Unilever)
Agency: VML

Immersive Marketing: Gaming, eSports, and Extended Reality

Jake's Jingle Quest
Client: State Farm Insurance
Agency: Infinity Marketing Team

State Farm Gamerhood: Neo City
Client: State Farm Insurance
Agency: Infinity Marketing Team

White Claw Fest
Client: Mark Anthony Brands
Agency: Haygarth U.S.

Influencer Marketing

Hickey Magic
Client: Cover FX
Agency: AS Beauty Group

Made with Lenovo Yoga
Client: Lenovo
Agency: SuperHeroes

Surviving A Quiet Place: Day One
Client: Paramount Pictures
Agency: QYOU Media

Lifestage Marketing

A Savings Bucket to Honor You
Client: Ally Financial
Agency: Relevant+, Inc.

Made with Lenovo Yoga
Client: Lenovo
Agency: SuperHeroes

Second First Kiss
Client: eos Products
Agency: Mischief @ No Fixed Address

Local, Regional, or Market Specific Marketing

Ford’s Michigan Central OPEN
Client: Ford Motor Company
Agency: CIVIC

Real Is Back
Client: California Milk Processor Board
Agency: GALLEGOS United

76 Renewable Diesel Diner
Client: 76
Agency: VML

Multicultural Marketing

A Savings Bucket to Honor You
Client: Ally Financial
Agency: Relevant+, Inc.

House of Drag: House of the Dragon Season 2 Premiere Event
Client: Max
Agency: RQ Agency

Toyota GRIP Campaign
Client: Toyota Motors North America Inc.
Agency: Intertrend Communications

National Consumer Brand Activation Marketing

Big. Dwayne. Energy.
Client: ZOA Energy
Agency: Haygarth U.S.

"Let's Run There" with Jeremy Renner
Client: Brooks Running
Agency: M Booth with Venture Production Group

The Ram Summer of Twists
Client: Ram Trucks
Agency: Doner

New Product or Service Launch

Airbnb Icons
Client: irbnb
Agency: Weber Shandwick with Verb

Norton Genie: Sorry, scammers. Genie’s here.
Client: Norton
Agency: Edelman with ID8

SHAQ-A-LICIOUS XL Gummies National Launch
Client: The Hersey Company
Agency: TPN Commerce

Partnership Marketing

Cadillac x SURGEON at the US Open: Electrify Your Sole
Client: Cadillac
Agency: Jack Morton

State Farm Gamerhood: Neo City
Client: State Farm Insurance
Agency: Infinity Marketing Team

The Ram Summer of Twists
Client: Ram Trucks
Agency: Doner

Purpose, Cause, or Non-Profit Marketing

CROWN LOVE
Client: Dove
Agency: The House of JOY

Light Up the Lawn. Light Up a Life.
Client: Nationwide Children's Hospital
Agency: Hart Inc.

The Lesbian Bar Project: FLINTA
Client: Jägermeister
Agency: Lesbian Bar Project LLC

Relationship Marketing

AARP Rewards: Making Total Wellness Rewarding
Client: AARP
Agency: Merkle

State Farm Bobblehead YOU! Tour
Client: State Farm Insurance
Agency: Infinity Marketing Team

Toyota Connect
Client: Toyota Canada
Agency: JAM CRM

Retail Media Networks

Kimberly-Clark Orchestrated Excellence: Driving Sales and Share with Integrated Retail and Brand Campaigns
Client: Kimberly-Clark
Agency: Publicis with The Trade Desk

Walgreens x Unilever Pick Me Ups
Client: Unilever
Agency: Arc Worldwide

Your Style Made Simple
Client: Unilever
Agency: Arc Worldwide

Shopper Marketing, Retailer-Specific, or Omnichannel Marketing

SHAQ-A-LICIOUS XL Gummies launch at Walmart
Client: The Hersey Company
Agency: TPN Commerce

Walgreens x Unilever Pick Me Ups
Client: Unilever
Agency: Arc Worldwide

Your Style Made Simple
Client: Unilever
Agency: Arc Worldwide

Small Budget Brand Activation Marketing (Overall Budget Less than $500,000)

L.L.Bean Anniversary Pop-up during NY Fashion Week
Client: L.L. Bean
Agency: Factory360

SpineScreen
Client: Akron Children's
Agency: Marcus Thomas LLC

76 Renewable Diesel Diner
Client: 76
Agency: VML

Sports Marketing

Mayotivations
Client: Hellman's (Unilever)
Agency: VML

Purina Club
Client: Purina
Agency: Momentum Worldwide

The First Edible Mascot
Client: Kellanova, Pop-Tarts
Agency: Weber Shandwick

Sustainability Marketing

Don't Rebuy. Just Refill
Client: Kiehl's Since 1851 (L'Oreal)
Agency: Marcel

Michelin Sustainability Summit
Client: Michelin North America
Agency: EP+Co with Jackson Marketing, Motorsports & Events

76 Renewable Diesel Diner
Client: 76
Agency: VML

Specialty Categories

Industry Spotlight – Food and Beverage

Coke Studio Roller Ring
Client: The Coca-Cola Company
Agency: Live Nation Entertainment

Dollar General Read with RITZ Literacy Program
Client: Mondelēz International Inc.
Agency: Phoenix Creative Co.

SNICKERS® Rookie Mistake - Super Bowl
Client: Mars Wrigley
Agency: Mars United Commerce

Industry Spotlight – Healthcare

Corewell Health Children's Brand Launch
Client: Corewell Health Children's
Agency: Baas Creative

MIEBO Ohh Yeah
Client: Bausch + Lomb
Agency: Patients & Purpose with Wavemaker

Quality Care Changes Lives
Client: Piedmont Healthcare
Agency: Ideas United

Industry Spotlight – Pharmaceutical

Tackling Viking's Disease with John Elway
Client: Endo, Inc.
Agency: EvolveMKD

You Can't Miss This
Client: Thermo Fisher Scientific
Agency: Park & Battery

Your Milk Can Be More.
Client: Zoetis
Agency: Bader Rutter

Industry Spotlight – Technology

Iron Mountain InSight® DXP Global Launch
Client: Iron Mountain
Agency: Transmission

Out of Control
Client: LifeLock
Agency: ID8

The Intel AI Experience
Client: Intel
Agency: Outform

ANA SEEHER GEM

Dollar General Read with RITZ Literacy Program
Client: Mondelēz International
Agency: Phoenix Creative Co.

Dove - Untold Beauty Year 3
Client: Unilever
Agency: Arc Worldwide

Women Who Master & The Human Component presented by Logitech
Client: Logitech
Agency: Passion Point Collective

USPS Gold Mailbox Award

To be announced at the Gala