Winner Status: Gold

Client/Brand: Anheuser-Busch, Bud Light
Agency: FCB Chicago and FCB/RED 

Headline:
The campaign supercharged Bud Light’s e-commerce delivery business, and gave sports fans stuck watching at home a taste of the experience they were sorely missing.

Campaign Summary:
Your Neighborhood Bud Light Vendor was a 360 campaign that put the beer vendor in fans’ neighborhoods to inspire them to order beer through BudLight.com/delivery. The campaign supercharged alcohol delivery shopping from the BudLight.com/Delivery website, increased the volume of e-comm sales and drove retailer click-outs and website traffic.

You can read more about this case and full case summaries of additional ANA REGGIE winning campaigns here, or visit the ANA Marketing Knowledge Center to review award winning case studies from all ANA Award Programs.

Client Credits:
Andrew Goeler
Andrew Goeler
Joe Lennon
 
 
 
 
 
 
 
 

Agency Credits: 
Kristin Oberg
Teddy Brown
Tony Mavrelis
Bruce Forbes
Sue Salvi
Cayne Collier
Howard Klein
Katie McNulty
Gina Tabascio
Joe Tipre
Stacy Miller

Additional Contributors: