Winner Status: Silver

Client/Brand: CVS
Agency: IBM Watson Advertising 

Headline:
Flu Insights with Watson, sponsored by CVS, reached millions of consumers in planning moments to keep them healthy during flu season.

Campaign Summary:
CVS came to IBM Watson Advertising looking to reach and engage consumers in high-risk areas to drive flu shot vaccinations and help people stay healthy. Through their sponsorship of the AI-enabled Flu Insights with Watson tool on The Weather Channel app, CVS reached millions of consumers in critical planning moments.

You can read more about this case and full case summaries of additional ANA REGGIE winning campaigns here, or visit the ANA Marketing Knowledge Center to review award winning case studies from all ANA Award Programs.

Client Credits:
Scott Gregory


 
 
 
 
 
 
 
 

Agency Credits: 
Chelsea Kaas


 
 
 
 
 
 
 
 

Additional Contributors: