Winner Status: Silver

Client/Brand: Go RVing
Agency: FCB Chicago and FCBX 

Headline:
The Honeymoon InteRVention exceeded expectations by becoming the best single sponsor sweepstakes in The Knot’s history and garnered over 30MM impressions in a short time.

Campaign Summary:
Inspired by couples who’s honeymoons were cancelled due to the pandemic, Go RVing’s Honeymoon InteRVention was created to turn disappointment into a trip of a lifetime. An RV trip to a destination of their choosing gave couples the freedom to travel in a way that they hadn’t considered before.

You can read more about this case and full case summaries of additional ANA REGGIE winning campaigns here, or visit the ANA Marketing Knowledge Center to review award winning case studies from all ANA Award Programs.

Client Credits:
Karen Redfern
Karen Redfern
Courtney Bias
Sarah Neely
Dana DelVecchio
 
 
 
 
 
 

Agency Credits: 
Kristin Oberg
Tor Lemhag
Justin Enderstein
Niels Sienart
Tim Schoenmaeckers
Annie Kiperman
Emily Andrews
Jennifer Asai
Vanessa Beckhoff
Kate Garberini
Christina Fields

Additional Contributors:
Universal McCann
The Knot Worldwide