Winner Status: Bronze

Client/Brand: State Farm
Agency: IBM Watson Advertising 

Headline:
WIth AI-powered IBM Watson Advertising Conversations, State Farm engaged in 1:1 conversations with consumers, providing personalized recommendations to keep them safe during hurricane season.

Campaign Summary:
State Farm returned to IBM Watson Advertising for another IBM Watson Advertising Conversations campaign with the goal of reaching consumers during the volatile 2020 hurricane season to keep them safe.

Conversations used AI to engage in real-time, 1:1 dialogue, delivering personalized safety tips and recommendations to each user.

You can read more about this case and full case summaries of additional ANA REGGIE winning campaigns here, or visit the ANA Marketing Knowledge Center to review award winning case studies from all ANA Award Programs.

Client Credits:
Chelsea Kaas
Beth Tomburrini
Caroline Crosby
 
 
 
 
 
 
 
 

Agency Credits: 
Chelsea Kaas
Ashley Bain
Carolyn Thomson
Jamie Murphy
Brenda Teruel
Jordan Jackson
Madison Matre
Michael Fox
 
 
 

Additional Contributors: