Winner Status: Bronze

Client/Brand: Mars Wrigley Confectionery US LLC
Agency: The Marketing Arm 

Headline:
SNICKERS Hungriest Player program increased SNICKERS talk value with NFL fans on social and in PR through agile, culturally relevant NFL Player content.

Campaign Summary:
SNICKERS Hungriest Player program broke all the norms of how brands engage with athletes with a truly real-time program where SNICKERS gave fans, players and teams the chance to celebrate Hungry performances in a fun, culturally relevant way by passing the SNICKERS Chain to a different Hungriest Player each week.

You can read more about this case and full case summaries of additional ANA REGGIE winning campaigns here, or visit the ANA Marketing Knowledge Center to review award winning case studies from all ANA Award Programs.

Client Credits:
Divya Madava
Michelle Deignan
Divya Mandava
Jess Donato
Angelina Franco
 
 
 
 
 
 

Agency Credits: 
Brad Sheehan
Brad Sheehan
Brad Griffiths
Matt Williams
Chad Hargrove
Orion Salters
Mary Smith
Andrew Robinson Jr
Caleb Bishop
 
 

Additional Contributors:
Weber Shandwick
MKTG
Mediacom